A big part of a manager’s job is to communicate goals to the team. This not only means individual goals, but the team and company goals as well.
There is a simple test to see if you are doing well at this: pick a team or company goal and ask someone on your team if they can name the goal (bonus points: current number). If they can’t do it quickly, you have a problem.
This occurs for two reasons:
You haven’t communicated the goals enough.
They don’t understand why it is important to know.
Both of these reasons are the fault of the manager.
Don’t expect individuals to go above and beyond when they don’t even know what the goal is.
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